Pozitive Water: A New Era for First Business Water

PE is delighted to announce that First Business Water has rebranded to Pozitive Water, following its acquisition by PE in 2023. Now officially part of the PE family, Pozitive Water is our dedicated water and wastewater supplier, helping businesses across the UK streamline their utility management.

This rebrand symbolises an exciting new chapter, as Pozitive Water aligns with PE’s mission to provide sustainable, innovative utility solutions for the UK’s 5.5 million SMEs. With Pozitive Water integrated into PE, our customers can now access a wide range of essential services beyond water, including electric vehicle charging, telecoms, financial services, and carbon offsetting — all through a single, easy-to-use portal.

What’s Changing? Aside from a fresh new name, it’s business as usual — but with added benefits. Our core values of quality, transparency, and reliability remain at the heart of Pozitive Water. We’re thrilled to be able to offer our customers a seamless, all-in-one platform that allows them to manage their utilities more efficiently, driving profitability and sustainability.

Pritesh Patel, CEO of Pozitive Water, shares his enthusiasm: “First Business Water was established in 2017 to provide quality water solutions. Now, as Pozitive Water, our customers can manage a wider range of utilities from one platform, saving time and money, while enhancing their sustainability.”

Steve Daniels, PE Group CSO and Co-Founder, adds, “The integration of Pozitive Water strengthens our position to support UK SMEs, the backbone of our economy, in their growth journeys. We’re excited about this new chapter and look forward to helping businesses thrive with our expanded offerings.”

For more information on how Pozitive Water can benefit your business, visit pozitivewater.com.

If you require a press statement regarding this news, please reach out to Karen at karen@toastpr.co.uk, alternatively, see the full press release in our Media area.