In the heart of Sutton Coldfield, nestled between high streets and homes, is a store built not just on business savvy – but on community.

Meet Ram Mohan, the founder of Varam Foods, an Indian grocery store that’s become a cornerstone for the area’s growing South Asian population. But this business didn’t start with a grand strategy or corporate funding – it started with a conversation at home.

“The idea actually came from my wife,” says Ram. “She told me there was a big Indian community here and that with my experience, I should give it a try.”

That one suggestion sparked the beginning of something much bigger.

A Business Built on Belonging

What sets Varam Foods apart is more than just its product range, it’s the personal connection Ram has built with every customer.

“We try to treat our customers like friends,” he explains. “That’s how the business grew, not just through products, but through relationships.”

Serving a diverse Indian community came with its challenges.
India is a country of 28 states and hundreds of regional cultures, and each customer had specific needs.

“At first, it was hard. Everyone wanted something different, something from home. So we started importing items from India directly by parcel even, just to make sure we had what they were looking for.”

Powering a Small Business with Smart Solutions

Behind the scenes, it’s not just food that keeps the shelves stocked, it’s smart operations too. Businesses like Varam Foods rely on affordable, reliable utilities to thrive.

That’s why PE supports small businesses with tailored energy, water, and smart technology solutions, helping them save money, simplify operations, and focus on what matters most: their customers.

“I try my best to connect the UK to India, through the food, the products, the feeling,” Ram says. “When my customers are happy, I’m happy too.”

Words of Advice for Fellow Founders

For Ram, entrepreneurship has brought challenges, but it’s also given him freedom.

“If you can’t take risk in business, it’s not going to work,” he says. “But I’d always tell people: start something of your own. It’s worth it.”

Want to see how PE supports businesses like Varam Foods?

Explore our smart solutions for small businesses.