At PE, our mission goes beyond delivering business utilities – it’s about creating powerful, purpose-led business solutions for our customers across the UK. Whether it’s supporting SMEs with tailored Utility Services or giving back to the community through sport and military partnerships, our values are what drive us.

In a recent conversation, Claudia MacDonald, England Red Roses Rugby Player and PE’s very own Sustainability Ambassador, caught up with Steve Daniels, Group Chief Sales Officer and Co-founder, to talk about how PE’s work with Army Sport and the RFU mirrors the resilience, leadership, and determination we look for in both our team and the businesses we support.

“We’re a very patriotic company,” Steve says. “Supporting the Armed Forces and organisations like Army Sport is incredibly important to us – just like our long-standing partnership with the RFU.”

Championing Sport, Resilience and Leadership

Our sports sponsorships aren’t about visibility. They’re about values.

From Army Rugby, Cricket, and Alpine Skiing to Olympian Steve Cox, we sponsor individuals and teams who show relentless drive — a mindset we know SMEs also need to succeed.

“We’ve just returned from a ski trip with the Army team,” Steve explains. “The teamwork and resilience we saw on the slopes mirrors what we ask of our own people every day.”

As we scale, these values are at the heart of how we build our teams. Right now, we’re recruiting a new nationwide field force of around 100 people — and we’re looking for determined individuals who thrive in real-world environments.

“Face-to-face sales isn’t easy,” Steve says. “It takes grit, confidence, and perseverance. It’s why sport and business feel so aligned for us.”

What Businesses Can Learn from the Armed Forces

We don’t just support military causes – we take inspiration from them. Leadership, communication, and service are skills perfected in the Armed Forces and directly transferable to business.

“The British Army has one of the best leadership programmes in the world,” Steve notes. “Their lead-from-the-front mentality is something every business – including ours – can learn from.”

We bring this same mindset to how we serve our SME customers. Whether we’re delivering efficient SME Business Energy or rolling out scalable Utility Services for growing organisations, leadership is central to how we operate.

Connecting Purpose with Performance

At PE, we believe that performance and purpose go hand-in-hand. That’s why our commitment to community isn’t a side project – it’s a pillar of how we operate.

By supporting sport and the Armed Forces, we’re aligning ourselves with people and institutions that reflect the same standards we hold for ourselves:

• Resilience

• Accountability

• Teamwork

• Leadership

• Long-term impact

Whether you’re a business looking for dependable Business Utilities, or a professional inspired by our mission, we’re here to create solutions that make a difference.

Frequently Asked Questions

What values drive PE’s sponsorship of sports and the Armed Forces?
Our sponsorships reflect values like resilience, teamwork, leadership, and service – all of which underpin how we operate as a utility provider.

How does PE support SME businesses?
We provide SME Business Energy solutions, including fixed tariffs, smart billing, and multi-site account management, all backed by expert support.

Why is sport relevant to a business energy provider?
Sport mirrors many of the qualities we value: grit, perseverance, and leadership. Sponsoring athletes and teams aligns closely with how we recruit and how we serve our customers.

What utility services does PE offer?
We offer Business Utilities across water, gas, electricity, EV charging and more – all bundled under one simple account for SMEs and large organisations alike.

Ready to work with a utility provider that shares your values?

Let’s talk about how our Business Solutions can support your SME, simplify your utilities, and help your business grow.