Pozitive Water has appointed Craig Rogers as Head of Water Technical Services, bringing with him more than 24 years of experience in water and environmental consultancy.

The newly created role reflects the company’s growing commitment to helping SMEs across the UK save water, reduce bills and improve sustainability outcomes.

Pozitive Water serves over 5,000 SME customers across 12,000 supply points, delivering tailored water and wastewater solutions. As part of PE, the UK’s largest independent B2B energy supplier, Pozitive Water is uniquely positioned to support businesses with joined-up, cost-effective utility services.

Craig’s remit is clear: to provide expert technical and scientific guidance while expanding the Technical Services team to support more UK SMEs. His focus will be on helping businesses unlock short and long-term savings, build sustainable revenue strategies and contribute to a more resilient future.

“There is such a huge drive and determination to promote water efficiency to customers at Pozitive Water, I immediately wanted to be part of it,” Craig explains. “Water is often overlooked because it is typically less expensive than other utilities. But it is one of our most vital and sacred resources, and its cost is rising. We all need to do more to reduce wastage and avoid unnecessary business expenditure, especially in today’s economic climate.”

Pritesh Patel, CEO of Pozitive Water, welcomed Craig to the team, noting the strategic significance of his appointment: “Craig’s expertise will be instrumental in shaping the future of our customer service offering. Our SME customers are the backbone of the UK economy, and helping them achieve greater water and cost efficiencies has never been more important. We have always prioritised innovation in water and wastewater services, and Craig’s leadership will enhance our ability to deliver on that promise for our customers and the planet.”

Welcome to the team, Craig!