Empowering Athletes: PE’s Exciting Partnership with British Army Sport

Empowering Athletes: PE’s Exciting Partnership with British Army Sport

Andi Jacobson

Andi Jacobson

Marketing Team

Here at PE, we’re thrilled to announce a groundbreaking partnership with British Army Sport, reinforcing our commitment to community support and athletic development across the UK. This dynamic collaboration encompasses a diverse range of sporting disciplines, including Rugby Union, Winter Sports, Cricket, and extends to supporting Corporal Steve Cox, an inspiring Olympian.

Sport holds a special place in our hearts at PE. That’s why we’re incredibly proud to champion the growth and development of sports within the Army community. Our year-long sponsorship reflects our deep-rooted belief in the power of sports to foster camaraderie, resilience, and excellence, both on and off the field.

One of the highlights of our partnership is our support for the Army Rugby Union, dedicated to promoting Rugby within the Army and its surrounding communities. Additionally, we’re honoured to stand behind Corporal Steve Cox, hopeful set to represent Zimbabwe in the Paris 2024 Olympics, as he embarks on his remarkable journey. Steve’s dedication and perseverance embody the spirit of excellence that we admire and support wholeheartedly.

For Steve Daniels, Group CSO at PE, this sponsorship holds a deeply personal significance. With his brother having served in the Army, this partnership resonates on a profound level. It’s a privilege to be able to give back to the community that has given so much to us. At PE, we have a rich heritage of championing sports, and this partnership allows us to bring that passion to supporting Army Sport, from grassroots to the Olympic stage.

Maj Gen (Retd) Darrell Amison CBE, CEO of Army Sport, warmly welcomed PE as a Gold sponsor of Army Sport. He emphasised the transformative impact of sports on soldiers, from enhancing physical fitness to fostering mental resilience and teamwork. This partnership, he noted, is not just about sports; it’s about preparing soldiers – our nation’s competitive edge – for the challenges they face.

Our partnership with Army Sport is more than just a sponsorship; it’s a testament to our dedication to sports across the UK. It complements our existing partnerships with prestigious events, organisations, and personalities, including the Isle of Man TT, the Rugby Football Union (RFU), and esteemed individuals like our Non-Executive Director Kyran Bracken and Sustainability Ambassador Claudia Macdonald.

At PE, we believe in the power of sports to transform lives and communities. Through our partnership with British Army Sport, we’re excited to empower athletes and communities, fostering a culture of excellence, resilience, and camaraderie. Together, we’re not just supporting sports; we’re building a brighter, healthier future for all.

For more updates and information about our partnership with British Army Sport, keep an eye on our LinkedIn.


If you require a press statement regarding this initiative, please reach out to Claire Archbold at claire@toastpr.co.uk

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