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The World’s Energy Appetite Is Growing. Why SMEs Need to Pay Attention


Andi Jacobson
Marketing Team
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Global energy demand rose by 2.2% in 2024, according to the latest International Energy Agency (IEA) report – well above the decade average. Electricity use surged worldwide, reversing years of declines in advanced economies.
For small and medium-sized enterprises (SMEs), these global shifts have a direct impact on costs, competitiveness, and sustainability planning.
Why Did Demand Rise So Fast?
Record Temperatures – More cooling demand during heatwaves in countries across the globe.
Electrification – More EVs, electric heating, and industrial processes are shifting away from fossil fuels.
Data Growth – AI, data centres, and digital services are adding to electricity consumption.
Industry & Transport – Manufacturing recovery and EV charging are increasing the load.
The Key Stats from 2024
Electricity use up 4.3% globally – nearly double the past decade’s growth rate.
Renewables & nuclear provided 80% of the increase in electricity generation.
Oil demand share fell below 30% for the first time in history.
Natural gas demand up 2.7%, the fastest growth among fossil fuels.
Coal demand growth halved compared to 2023.
CO₂ emissions up just 0.8%, showing progress in decoupling emissions from growth.
Why This Matters for UK SMEs
Energy Prices Stay in Flux – Even with renewable growth, higher demand puts upward pressure on costs.
More Regulation & Incentives – Governments are tightening efficiency requirements while expanding green incentives.
Competitive Advantage for Early Movers – Businesses that adopt low-carbon solutions now are future-proofing.
Sustainability is a Sales Tool – Customers increasingly choose suppliers with credible green credentials.
Practical Steps SMEs Can Take Now
Track & Manage Usage – Use smart meters and energy portals to spot waste and shift use to cheaper times.
Consider a Green Tariff – Match your usage with renewable generation, boosting sustainability credentials.
Electrify Where Sensible – Swap outdated heating or transport solutions for efficient electric alternatives.
Tap Into Government Support – Check for grants and tax incentives for energy efficiency upgrades.
Promote Your Green Story – Communicate your sustainability efforts to attract eco-conscious customers.