
Low-Cost, High-Impact: How PE’s EV Charging Model Helps Businesses Go Green and Grow

Andi Jacobson
Marketing Team
As businesses face increasing pressure to meet Net Zero targets, electric vehicle (EV) infrastructure is becoming more important than ever. But for many SMEs, the cost of installation — often upwards of £15,000 per unit — is a major barrier.
PE’s solution? Remove the barrier entirely.
“Our goal is to install 10,000 EV charge points using a model with zero capital expenditure for the business,” explains Steve Daniels, Group Chief Sales Officer.
PE’s EV proposition is designed as a dual-benefit model:
- It supports businesses on their Net Zero journey
- It increases footfall and revenue by attracting EV-driving customers
Installing an EV charger at your hotel, shop, or pub isn’t just a win for sustainability — it also drives footfall. More and more customers are choosing venues based on charging availability, making it a smart way to stay ahead of the curve.
With the UK set to ban the sale of new petrol and diesel cars by 2035, the shift is already well underway. Early data from 2025 shows EV growth accelerating, with a 35% year-on-year increase in Q1 alone.*
And while most EV infrastructure providers expect the business to foot the bill, PE takes on the CapEx — including civil engineering works, which are often the most expensive and complex part of the job.
We take care of installation, infrastructure, and operational costs. Then, the charging revenue is with the business owner — helping them reduce energy costs while providing value to their customers.
The result is a simple, sustainable, and commercially attractive offer and a growing demand for EV infrastructure, PE’s approach has been described by clients as a “no-brainer.”
It’s more than just charging, it’s a complete business growth strategy.
* Source: International Energy Agency (IEA).
Explore all episodes in our Co-Founders Series:
- Part 1: Our Story
- Part 2: Growth Story
- Part 3: Great Portal for Brokers
- Part 4: Enfiniti Portal
- Part 5: Simplicity of PE’s EVC
For all media enquiries regarding this series or its content, please contact claire@toastpr.co.uk.