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Over the last 10 years, both the charity and education sectors have seen a huge transformation in the way they operate and position themselves.

The charity landscape is heavily promoted through mainstream media and celebrity endorsement, with new charities entering the market almost every day. Their success and prominence is greatly affected by brand exposure and operational cost reductions. The education sector is also an extremely competitive environment, with schools, academies and universities all vying to attract the very best teachers and pupils. Add to this the close scrutiny of authorities building league tables that the education system uses as a marque of success. This means that both charities and education institutions have to adopt creative strategies to become more enviable and profitable.

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